Ingredient · Skincare

Rice

Fermented rice water has been used for centuries by Korean women for radiant skin. Rice contains ferulic acid, allantoin, and inositol. A gentler alternative to harsh brightening actives.
BrighteningGentleGlow
Rice

Is Rice right for you?

30 seconds

Check what applies to you.

Check the boxes that apply to see your match.

Who reaches for Rice

Real-world scenarios
01

The sensitive brightener

You want a more even tone but vitamin C or AHAs burn. Rice gives you brightening benefits without the sting.

02

The slow-glow believer

You're not after a flashy transformation. Rice builds up gradual radiance the way Korean grandmothers always have.

03

The hanbang follower

You trust ingredients with centuries of use behind them. Rice is one of the oldest and gentlest brighteners in Korean skincare.

Featured Product

Relief Sun : Rice + Niacinamide (50ml) Relief Sun : Rice + Niacinamide (50ml)
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Beauty of Joseon

Relief Sun : Rice + Niacinamide (50ml)

€17,95 €10,95
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Relief Sun Aqua-Fresh : Rice + B5 (SPF50+ PA++++) (50ml) Relief Sun Aqua-Fresh : Rice + B5 (SPF50+ PA++++) (50ml)
BEST 39% OFF
Beauty of Joseon

Relief Sun Aqua-Fresh : Rice + B5 (SPF50+ PA++++) (50ml)

€17,95 €10,95
UP TO 15% OFF AT CHECKOUT
Relief Sun Aqua-Fresh : Rice + B5 (SPF50+ PA++++) Trio Set (50ml*3ea) Relief Sun Aqua-Fresh : Rice + B5 (SPF50+ PA++++) Trio Set (50ml*3ea)
TIME DEAL 42% OFF
Beauty of Joseon

Relief Sun Aqua-Fresh : Rice + B5 (SPF50+ PA++++) Trio Set (50ml*3ea)

€51,95 €29,95
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Glow Replenishing Rice Milk (150ml) Glow Replenishing Rice Milk (150ml)
⚡TIME DEAL⚡ 39% OFF
Beauty of Joseon

Glow Replenishing Rice Milk (150ml)

€17,95 €10,95
LIMITED TIME DEAL + UP TO 15% OFF AT CHECKOUT
Relief Sun : Rice + Probiotics Trio Set (50ml*3ea) Relief Sun : Rice + Probiotics Trio Set (50ml*3ea)
TRIO SET 42% OFF
Beauty of Joseon

Relief Sun : Rice + Probiotics Trio Set (50ml*3ea)

€51,95 €29,95
UP TO 15% OFF AT CHECKOUT
Ground Rice And Honey Glow Mask (150ml) Ground Rice And Honey Glow Mask (150ml)
Award Winner 33% OFF
Beauty of Joseon

Ground Rice And Honey Glow Mask (150ml)

€17,95 €11,95
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Black Rice Moisture Airyfit Daily Sunscreen (SPF50+/PA++++) (50ml) Black Rice Moisture Airyfit Daily Sunscreen (SPF50+/PA++++) (50ml)
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haruharu wonder

Black Rice Moisture Airyfit Daily Sunscreen (SPF50+/PA++++) (50ml)

€21,95 €13,95
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Glow Deep Serum : Rice + Alpha arbutin (30ml) glow-deep-seum-rice-alpha-arbutin-30ml
BEST 35% OFF
Beauty of Joseon

Glow Deep Serum : Rice + Alpha arbutin (30ml)

€16,95 €10,95
UP TO 15% OFF AT CHECKOUT
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