Jules' Euphoria Makeup Evolution, Translated to K-Beauty

Jules' makeup in Euphoria has mirrored her journey through teens to adulthood — from curiosity, fantasy, and innocence to bareness to adulthood. You see it immediately in the carnival episode, where glitter and neon feel almost like armor, and again at the train station finale, where that intensity pulls back into something more restrained.

High-saturation pastels, neon graphic shapes, jewel-tone tears placed with intention, most visibly in the Halloween party scene where Jules' angel look pairs iridescent glitter under the eyes with neon lighting, making her feel almost unreal, like she’s performing a version of herself rather than just being seen. It is hopeful, full of fantasy of what could be.

Jules' makeup in Season 2 shows what happens when life becomes real — with more conflict and guilt. Makeup is less performative, more pared-back, almost washed out.

Then comes Season 3, where Jules' identity is professionalized, almost commodified. The palette turns darker and quieter than Season 1's maximalism. Less fantasy. More emotional heaviness. Adulthood — earned, not pretended.

Photograph by Patrick Wymore/HBO

This isn't fan projection. In an interview with Glamour, makeup artist Doniella Davy explained that her number-one source of inspiration is the script — the backstories of the characters and their emotional states in scenes. The makeup is doing emotional work on purpose.

In the same interview, Davy framed where contemporary makeup is heading: "The makeup we're getting into now is total freedom and leans into the moodiness, how you're feeling and what you want to portray. It's a lot more about breaking rules and finding your own signature thing that can be ownable to you." Translation: take Jules as a starting point. Make the look yours.

Inspiring Euphoric Visions of Self through Euphoria's Makeup

In an interview with Into the Gloss, Davy went further — not on technique, but on what makeup is for:

"Makeup is emotionally evocative — and can express irony, playfulness, rebelliousness, joy, fearlessness, disorder, vulnerability, wanting to be loved, not wanting to be loved, delirium, elation, heartbreak, confusion, rebirth, surrealism, wonder, anxiety, and euphoria of course. I wanted to create a euphoric version of reality through makeup, and use colors and textures that would be bold enough to hover above reality. I wanted to inspire people to recreate their own versions of the looks or try things they didn't feel were allowed or appropriate for everyday."

This aligns with what I consider K-beauty to be. Not a certain style or set way of doing your skincare or doing your makeup. It is experimenting new ways, new ingredients and trying to be the version of your euphoric self!

Key Takeaways

• Jules' Season 3 era (2026) is "watercolor-on-foil" — pastel iridescent shimmer over a still-tacky cream base, soft pink gloss, blush-heavy cheek.
• Season 2 (2022) softened the saturation: muted pinks and lilacs, painterly graphic lines in brown or burgundy instead of harsh black, one-tone flushed face.
• Season 1 (2019) is the era that made Euphoria a beauty franchise — high-saturation pastels, neon graphic shapes, the glittered lower-lash line that became the show's most-replicated single move.
• Euphoria makeup is to inspire people to recreate their own versions of themselves which is what K-beauty is also trying to do

How Jules' Makeup Evolved Across Three Seasons

Each era has its own metallic vocabulary. Below, the products that recreate each look — and the underlayer that lets the metallic actually behave (the link to a full glass-skin routine sits there if you want it).

Season 3 (2026): The Watercolor-on-Foil Era

Season 3 lands the evolution Davy has been building toward across the whole show. The pastel is still there, but the iridescence pushes into wet-look foil territory — subtle shimmer across the lid and lower lashline, soft pink gloss, blush-heavy cheek. It's the most editorial and the most dimensional version of Jules to date.

"The girls are still using makeup with intention to show up as who they need to be with what they're going through, but the motives are very different. Jules, for example, is in a darker place. Her wardrobe is a lot darker, and a lot of color from her world is gone. We translated this into her makeup with darker, more neutral looks that are more tailored for the male gaze."

The Signature: Pastel Watercolor Lid Over a Glass-Skin Base

Shop the rom&nd Better Than Palette →

Season 3's hero technique is a watercolor wash on the lid, layered with iridescent shimmer in the center for dimension — sheer enough to read as skin, but with a wet-look quality that photographs with serious presence.

The rom&nd Better Than Palette in Dreamy Lilac is the cleanest K-beauty entry point: ultra-fine particle, all-day wear, matte-plus-shimmer mix in one palette so you can build the soft pastel base without switching products.

Apply the matte first as a wash, then tap the glitter onto the center of the lid with a finger — the wet-look effect K-beauty calls "dewy metallic" comes from layering glitter over a still-tacky cream base, never over set powder. Drag a thin smudge of the same shimmer along the lower lashline for the Jules-signature underglow.

The Wet-Skin Layer: Glow Veil for Watercolor-on-Foil

Shop the lilybyred Luv Beam Glow Veil →

The watercolor-on-foil look only reads as foil when the skin underneath actually catches light. A flat, matte base flattens everything; even glass-skin layering on its own can stop short of the wet-look register S3 needs.

The lilybyred Luv Beam Glow Veil is the missing layer between hydrated skin and finished makeup — a luminizing veil that adds true wet-look reflectance without sliding the eye look around. Press a small amount onto the high cheekbone, the bridge of the nose, and just under the brow bone with a finger; do not buff.

This is the move that translates Davy's S3 framing onto everyday skin: not extra makeup, just one more layer of light.

The Glitter Topper: Coringco for the Wet-Look Foil

Shop the Coringco Shabam Shabam Romantic Glitter →

The S3 watercolor-on-foil look needs a dedicated glitter step over the matte wash — that's what turns a flat pastel lid into the dimensional, wet-look register Davy is working in this season.

The Coringco Shabam Shabam Romantic Glitter is the topper for the job: tap onto the center of the lid with a fingertip while the rom&nd matte underneath is still slightly tacky, and the glitter sets in like foil instead of dusting off.

Drag a thin smudge of the same glitter along the lower lashline for the Jules-signature underglow — the move that defines all three eras, just rendered wetter and softer in S3.

The Soft Pink Gloss: Fwee 3D Voluming Gloss for the Wet-Lip Finish

Shop the Fwee 3D Voluming Gloss →

The S3 watercolor-on-foil look closes on a soft pink gloss — not a hard lipstick, not a flat tint, but a wet-lip finish that catches the same light as the lid. This is what locks the whole look into Davy's S3 register instead of letting it drift back toward S1 saturation.

The Fwee 3D Voluming Gloss is the move for that finish: tap a small amount onto the center of the lip and press out with a finger so it reads as plush rather than sticky. The voluming formula adds dimension without weight, which is why it pairs cleanly with a heavy lid — the lip looks lit, not loud.

Layer over the Fwee Pudding Pot from the toolkit if you want a deeper pink stain underneath; or wear the gloss on its own for a softer, almost-bare finish.

Looking Back: The Eras That Built Jules' Aesthetic

The watercolor-on-foil look didn't come from nowhere. Davy has been refining the same vocabulary across three seasons — rewinding through Season 2 and Season 1 makes it easier to see what's signature and what's era-specific.

Season 2 (2022): The Softer Pastel-Grunge Era

Season 2 Jules drops the saturation. The neons get muted, the graphic shapes get softer, and the looks lean into watery washes of color rather than blocked-in shapes. It's the season where Davy's "watercolor" framing really takes over — soft pinks, dusty lilacs, washed-out reds bleeding into the lashline. The Christmas episode in particular leans painterly, almost smudged-on-purpose.

Photograph by Eddy Chen/HBO

The Signature: One-Tone Cheek-and-Lip Wash, Painterly Soft Lines

Shop the Fwee Lip & Cheek Blurry Pudding Pot →

Season 2 Jules is blush-heavy — the cheek and the lip echo the lid color, and the whole face reads one-tone-flushed. Davy uses this on Hunter Schafer specifically because it makes the more muted Season 2 palette feel intentional rather than washed out.

The Fwee Lip & Cheek Blurry Pudding Pot is built exactly for this technique: tap onto the high cheek, then take the same product onto the center of the lip with a finger. Layer clear gloss on top of the lip if you want the wet finish; leave matte for the more grounded Season 2 read.

For the painterly graphic lines that still appear in Season 2 (softer than Season 1 but still present), use a fine-tip liquid liner like the CLIO Superproof Brush Liner in a brown or burgundy — never harsh black.

Season 1 (2019): The Iridescent Neon Era

Season 1 Jules is the era that made Euphoria a beauty franchise. The carnival episode — electric-blue graphic line under the brow, a pinpoint of silver glitter at the inner corner, a single jewel-tone tear — launched a thousand TikTok recreations. The whole season's vocabulary is high-saturation pastels, neon graphic shapes, and glitter placed with intention.

In the Halloween party scene, where she appears almost angelic under neon lights, the makeup feels heightened and intentional—less about subtlety and more about creating a version of herself that can be seen from across the room. And her tears are natural, and not hidden as we often do when mascara starts flowing down.

Photograph by Eddy Chen/HBO

The Signature: Glittered Lower-Lash Line + Inner-Corner Pop

Shop the Milk Touch Fairy Jewel Eye Glitter →

The single move that ties all of Season 1's looks together: a thin line of iridescent glitter dragged along the lower lash line, plus a pinpoint at the inner corner. It's what makes the eye photograph as if it's been hit by stage lights, even in flat daylight — and it's the technique that returns, softer, in S3.

Use Milk Touch Fairy Jewel Eye Glitter in Aurora White or Pink Splash — liquid formula, dermatologically tested, dries down to a translucent dewy sparkle that holds 24 hours. Apply with the doe-foot, then press into place with a fingertip so it tacks down instead of dusting.

If you want to layer it over color (e.g., over the rom&nd palette pastels on the lid), tap this glitter on top of a colored cream shadow and let it cure for thirty seconds before opening your eye.

The Jules K-Beauty Toolkit

Pulled together, the seven products that cover all three Jules eras:

• lilybyred Luv Beam Glow Veil — the wet-skin layer that makes Season 3's watercolor-on-foil and Season 2's flushed-face wash actually read as glow.
• rom&nd Better Than Palette — the pastel matte range that anchors Season 3's watercolor wash and Season 2's painterly soft pastels.
• Coringco Shabam Shabam Romantic Glitter — the dedicated glitter topper for Season 3's wet-look foil step over the matte lid wash.
• Fwee Lip & Cheek Blurry Pudding Pot — the one-tone cheek-and-lip wash that ties every Jules era together.
• Fwee 3D Voluming Gloss — the wet-lip finish that closes Season 3's watercolor-on-foil look in a soft pink gloss register.
• Milk Touch Fairy Jewel Eye Glitter — the lower-lash glitter and inner-corner pop that defines Season 1 and reappears, softer, in Season 3.
• CLIO Superproof Brush Liner — the fine-tip liquid liner for the painterly graphic lines that recur across all three seasons.

These seven products cover every era of Jules' metallic vocabulary — from the Season 1 glittered tear to the Season 3 wet-look foil. (For the underlayer that lets it all sit, see our PDRN routine breakdown.)

Sources:

• HBO — Euphoria official series page
• Television Academy — Outstanding Contemporary Makeup (Non-Prosthetic), Euphoria wins 2020 (72nd) & 2022 (74th Primetime Emmys)
• Glamour — Doniella Davy interview on script as primary inspiration source
• Elle — Doniella Davy on Jules' darker S3 register and makeup as character intention
• Into the Gloss — The Makeup On "Euphoria" Is Surprisingly Easy To Do At Home
• Dermaliscio — Meanings behind Euphoria makeup: how each look tells a story
• Allure — Euphoria Makeup: Jules and Me
• Allure — Euphoria's head makeup artist on designing the show's looks
• Vogue — Doniella Davy on designing Jules' looks
• The New York Times — 'Euphoria' Is Back. Here's What to Know.

More K-beauty makeup ideas →

This post is editorial commentary. Baerry is not affiliated with, endorsed by, or sponsored by HBO, Euphoria, Hunter Schafer, Doniella Davy, or any of the artists, brands, or productions named above. All trademarks are the property of their respective owners.