Ingredient · Skincare

Rice

Fermented rice water has been used for centuries by Korean women for radiant skin. Rice contains ferulic acid, allantoin, and inositol. A gentler alternative to harsh brightening actives.
BrighteningGentleGlow
Rice

Is Rice right for you?

30 seconds

Check what applies to you.

Check the boxes that apply to see your match.

Who reaches for Rice

Real-world scenarios
01

The sensitive brightener

You want a more even tone but vitamin C or AHAs burn. Rice gives you brightening benefits without the sting.

02

The slow-glow believer

You're not after a flashy transformation. Rice builds up gradual radiance the way Korean grandmothers always have.

03

The hanbang follower

You trust ingredients with centuries of use behind them. Rice is one of the oldest and gentlest brighteners in Korean skincare.

Featured Product

Black Rice Probiotics Barrier Essence (120ml) Black Rice Probiotics Barrier Essence (120ml)
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Black Rice Probiotics Barrier Essence (120ml)

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Black Rice Bakuchiol Eye Cream (20ml) Black Rice Bakuchiol Eye Cream (20ml)
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Black Rice Bakuchiol Eye Cream (20ml)

$174.85 $118.42
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Black Rice Moisture 5.5 Soft Cleansing Gel (100ml) Black Rice Moisture 5.5 Soft Cleansing Gel (100ml)
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Black Rice Moisture 5.5 Soft Cleansing Gel (100ml)

$135.11 $90.60
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Rice Cream (50g) Rice Cream (50g)
38% OFF
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Rice Cream (50g)

$238.43 $146.95
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Black Rice Toner (150ml) Black Rice Toner (150ml)
56% OFF
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Black Rice Toner (150ml)

$222.54 $99.03
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rice-toner-pad-140-ml-60ea rice-toner-pad-140-ml-60ea
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Rice Toner Pad (140 ml, 60ea)

$206.64 $128.36
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SEOUL 1988 Retinal Liposome 1% + Fermented Rice Cream (50ml) SEOUL 1988 Retinal Liposome 1% + Fermented Rice Cream (50ml)
48% OFF
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SEOUL 1988 Retinal Liposome 1% + Fermented Rice Cream (50ml)

$262.28 $135.11
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Black Rice Hyaluronic Toner (150ml) Black Rice Hyaluronic Toner (150ml)
42% OFF
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Black Rice Hyaluronic Toner (150ml)

$143.06 $83.45
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